{"id":4382,"date":"2022-06-13T17:16:05","date_gmt":"2022-06-13T17:16:05","guid":{"rendered":"https:\/\/english-grammar-lessons.com\/?p=4382"},"modified":"2022-06-13T17:16:05","modified_gmt":"2022-06-13T17:16:05","slug":"comme-des-garcons-meaning","status":"publish","type":"post","link":"https:\/\/english-grammar-lessons.com\/comme-des-garcons-meaning\/","title":{"rendered":"Comme des Garcons \u2013 Meaning, Origin and Usage"},"content":{"rendered":"

Did someone just tell you they got a pair of sneakers from \"Comme des Gar\u00e7ons<\/em>?\" What is that? Is it a fashion brand? This post unpacks the meaning and origin of this expression.<\/p>\n

Meaning<\/h2>\n

The expression \"Comme des Gar\u00e7ons<\/em>\" is a French phrase meaning \"like some boys<\/em>.\" However, the meaning of the saying doesn't refer to boys in its modern context. \"Comme des Gar\u00e7ons<\/em>\" is a Japanese fashion brand operating out of the fashion capital of the world, Paris.<\/strong><\/p>\n

Kawakubo founded the company in the late 1960s in Tokyo, Japan. He got the inspiration for the brand name from a song, \"All the Boys and Girls<\/em>,\" performed and recorded by Francoise Hardy. \"Comme des Gar\u00e7ons<\/em>\" is also the name of a popular Broadway show. The play uses structured but exaggerated silhouettes to express emotions to the crowd.<\/p>\n

\"Comme des Gar\u00e7ons<\/em>\" was the initiator of the \"distressed<\/em>\" look for fashion garments and one of the first brands to introduce \"ripped jeans<\/em>.\"<\/p>\n

Example Usage<\/h2>\n

\u201cI was shopping online over the weekend and came across this brand \u2018Comme des Gar\u00e7ons.\u2019 They make some interesting fashionwear, and I think I\u2019m going to order the Converse collaboration.\u201d<\/p>\n

\u201cComme des Gar\u00e7ons is one of the leading high-end fashion brands in the world. They collaborate with some of the biggest labels.\u201d<\/p>\n

\u201cWhy don\u2019t you check out the summer range from Comme des Gar\u00e7ons? They have plenty of amazing clothing for the coming season.\u201d<\/p>\n

\u201cThere\u2019s no reason to go and spend a fortune on gear from Comme des Gar\u00e7ons. The brand is expensive, and the designs aren\u2019t that great if you ask me.\u201d<\/p>\n

\u201cAre you ready to drop hundreds of dollars on a pair of Converse sneakers? Comme des Gar\u00e7ons think you will, just because they painted their brand logo on the shoe.\u201d<\/p>\n

\u201cPeople that spend money on clothing from Comme des Gar\u00e7ons are out of their mind. The prices just don\u2019t make sense.\u201d<\/p>\n

\u201cI love the styles and garments from Comme des Gar\u00e7ons. They have such a unique approach to design, and they\u2019re one of my favorite brands.\u201d<\/p>\n

\"\" \"\"<\/p>\n

Origin<\/h2>\n

The expression \u201cComme des Gar\u00e7ons\u201d is the name of a Japanese high-fashion brand known around the globe. The brand got its start in Paris, with the label created by Rei Kawakubo. Kawakubo started the brand in 1969, founding the fashion brand in 1973.<\/p>\n

The company has a flagship store in Paris and country-wide and global chain stores offering several garment lines. The brand has a presence in all the leading fashion hubs in Europe and worldwide, including destinations like the legendary \u201cDover Street Market\u201d in London, and locations in Hong Kong, Melbourne, Ginza, and New York City.<\/p>\n

The company manufactures high-quality fashion and accessories like perfume and jewelry. Comme des Gar\u00e7ons releases its primary collections during Paris Fashion Week. In 2017, Comme des Gar\u00e7ons generated over $280-million in revenue.<\/p>\n