{"id":5851,"date":"2022-09-06T03:26:23","date_gmt":"2022-09-06T03:26:23","guid":{"rendered":"https:\/\/english-grammar-lessons.com\/?p=5851"},"modified":"2022-09-06T03:26:23","modified_gmt":"2022-09-06T03:26:23","slug":"iets-frans-meaning","status":"publish","type":"post","link":"https:\/\/english-grammar-lessons.com\/iets-frans-meaning\/","title":{"rendered":"Iets Frans \u2013 Meaning, Origin and Usage"},"content":{"rendered":"

Did someone ask you if you've seen the new '\u2026iets Frans'<\/em><\/strong> collection? What are they talking about? Are they referring to a movie or something? This post unpacks the meaning and origin of this expression.<\/p>\n

Meaning<\/h2>\n

The expression '\u2026iets Frans'<\/em> translates to 'something French'<\/em> in Dutch. It references the French film 'La Haine<\/em>,' released in the mid-90s. During the film, the character would knock on a door and reply with '\u2026iets Frans'<\/em> when the resident asked who was at the door.<\/p>\n

The phrase is a way of announcing yourself comically. The saying also refers to a premium clothing brand owned by Urban Outfitters. More people understand the UO brand's meaning more than its use in the French film.<\/p>\n

Example Usage<\/h2>\n

\u201cWow, that\u2019s a cool jacket. Is it \u2018\u2026iets Frans?\u2019 I love it. I think I\u2019m going to order one from Urban Outfitters when I get home.\u201d<\/p>\n

\u201c\u2026iets Frans, Camilla. Open the door and let me in. It\u2019s freezing out here. The rain soaked me and I need to get dry.\u201d<\/p>\n

\u201cHave you seen the latest collection from \u2018\u2026iets Frans?\u2019 They have some dope clothing, and I think I\u2019m going to buy a few garments to add to my wardrobe.\u201d<\/p>\n

\"\" \"\"<\/p>\n

Origin<\/h2>\n

The expression '\u2026iets Frans' originates from the European and Asian design team of Urban Outfitters. The urban clothing brand was launched in 2017, and many people mistake it for an independent label. However, it's an in-house brand managed and owned by Urban Outfitters.<\/p>\n

'\u2026iets Frans' is an urban streetwear brand, and you'll usually find it on UO shelves next to brands like Adidas and Nike. While it's a premium clothing brand, it's affordable, giving access to high-end streetwear on a budget. Essentially the brand is a discounted version of Virgil Abloh's 'Off-White' garment collection.<\/p>\n

The label created designs based on the style and fashion in the French cult classic movie 'La Haine.' Michael Taylor, the brand manager for iets Frans said the following in an interview when describing the label.<\/p>\n

\"We were referencing the styling of the main characters in that film. It was Parisian street culture: sportswear mixed with functional workwear.\"<\/p>\n

The phrase \u2018\u2026iets Frans\u2019 also appears in the French film \u2018La Haine,\u2019 where one of the lead actors uses it to announce himself at a venue. People found the line comical, using it to announce themselves when arriving at a friends house. It\u2019s a humorous response to someone asking who is at the door.<\/p>\n