Are you in a chat where people are spamming purple hearts? You might be dealing with BTS ARMY and their ideology of spreading love everywhere. The purple heart emoji is a symbol for 'Borahae.'
Is it something you need to worry about when posting online? This post unpacks the meaning and origin of this expression.
Meaning
The expression 'borahae' means ‘I Purple You.’ It also means ‘I'll love you till the end of days.’ The word "borahae" unites BTS and ARMY.
Example Usage
“I can’t wait for you to arrive this weekend. We’ll hit the club after we attend the BTS concert. I 💜you.”
“BTS ARMY is all about the love. I 💜you is how we share our love of life and everything around us with each other.”
“If someone types a 💜in the chat, it means they are part of BTS ARMY. It’s how they spread their message of love.”
“I really think BTS ARMY is nothing more than a cult. They have a leader, and they all use 💜to communicate with each other online. It’s kind of creepy, don’t you think?”
Origin
The expression 'borahae' originates from the South Korean K-pop boy band, B.T.S. B.T.S. has millions of fans in Asia and has a huge impact on culture. Kim Taehyung coined the term in a 2016 concert, with "borahae" becoming a universal symbol of love between B.T.S. and ARMY.
Taehyung gave the following interpretation of 'borahae' at the 2016 concert.
"Do you know what purple means? Purple is the last color of the rainbow colors. Purple means I will trust and love you for a long time… I just made it up. I wish I can see you for a long time.
Just like the meaning of purple… we'll always trust you and go up the stairs with you. You don't need to help us all the time. You can now hold our hands and follow us now.
We'll go up really high. I'll make it nice. Thank you so much for allowing us to have a fan meeting in this kind of big place, A.R.M.Y. I love you!"
B.T.S. is so big in Korea that corporations like Samsung and Starbucks use the purple heart emoji in their advertising and branding campaigns.
Phrases Similar to Borahae
- Purple.
- Love.
Phrases Opposite to Borahae
- Hate.
What is the Correct Saying?
- Borahae.
Ways People May Say Borahae Incorrectly
Since ‘Borahae’ is more of a social construct and ideology than a word, most people don’t use the term when describing love. Instead, they use the color purple. They may post purple emojis, like purple hearts, or color characters purple to express the passion behind their message.
Acceptable Ways to Phrase Borahae
You can use ‘Borahae’ in conversations with BTS fans, otherwise known as the ‘ARMY.’ Sine BTS is one of the biggest K-pop boy bands in the world; they have millions of fans across Asia, Europe, and the United States. You can use the purple heart emoji in text and streaming chats to convey your support of ‘Borahae’ and how you want to spread love to everyone online.
‘Borahae’ is more of a cultural belief than a word used in conversation. Most ARMY fans use the world purple or purple emojis and icons to describe the theme of ‘I’ll love you to the end or days,’ or love in general. You can use the purple heart in text, chatrooms, message boards, and forums when connecting with WRMY and BTS fans.